and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.”¿ A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers.

His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award The European Association of Marketing Consultants and Trainers Marketing Excellence Award the Charles Coolidge Parlin Marketing Research Award and the Paul D. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. ¿ Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

He has authored dozens of other successful books and has written more than 100 articles in leading journals. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing text book in graduate schools of business worldwide. He received his master’s degree at the University of Chicago and his Ph.D. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Together they make the complex world of marketing practical, approachable, and enjoyable.¿ ¿ Philip Kotler is S. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world’s leading authorities on marketing. Principles of Marketing (16th Edition) Ebook - Previews: About the Author As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text.

Principles of marketing book